Every year, organizations like yours spend months creating a strategic plan to ensure growth. They lock it down, fixated on this one plan and march forward expecting to end the year hitting their numbers.
But the world keeps changing around us.
The assumptions used to create that plan 6, 8, 10 months ago are no longer valid. Unexpected events throughout the year reduce that carefully designed plan to a strategy based on HOPE – hoping that it will get them to their growth targets despite the change in the business climate.